Seva Announces Phase Two of Franchise Growth Strategy

FOR IMMEDIATE RELEASE…                                       September 29, 2014

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Seva Launches Phase Two of Franchise Growth Strategy: Aggressive
Expansion Targets Shopping Centers in Key U.S. Regions

Proven Successes in Walmart Stores Signal Franchise Opportunities 

HIGHLAND PARK, Ill. – Seva, the pioneer of the fast casual spa experience in the United States, announced today that it is advancing strategic franchise growth into its second phase. The company’s planned progression into its new growth stage comes amid rapid expansion that is meeting extraordinary consumer demand. In just three short years of franchising, Seva has grown to 100 locations, and has another 20 currently in development.

“Our mantra is ‘Beauty to the People,’ and we believe that Seva’s affordable, efficient spa services provided in a comforting, relaxed environment should be available to everyone,” said Vas Maniatis, the founder and CEO of Seva who has been recognized for his series of entrepreneurial success. “Achieving the 100 location milestone is a goal we can feel proud about reaching in three years. Now, our focus is on the future of our brand—continuing to excel in operating locations that distinguish themselves from anything else in their markets. And, we’re prepared to go from 100 to 500 or more locations in the next three years.”

Seva’s winning go-to-market strategy has created the momentum that is now propelling the brand. Under Maniatis’ leadership, Seva has tripled its footprint every year, and now operates in more than 25 states. Key to this effort is the relationship Maniatis developed with Walmart. Presently, all Seva locations operate in retail hubs situated inside Walmart stores. Phase two of the concept’s franchise growth brings the brand beyond the walls of the retail giant and into select shopping centers in attractive U.S. markets.

“The potential for Seva is limitless,” noted Maniatis. “Our franchisees are consistently demonstrating a desire to achieve operational excellence. Since they believe so strongly in Seva and the brand standards, we have established remarkable loyalty with our customers. Maniatis conceptualized Seva after accompanying his wife to get her eyebrows threaded. He liked the cultural roots of the practice, but felt the open kiosks in malls lacked the privacy and ambiance clientele deserved. Improving upon this model, Maniatis launched Simply Eyebrows in 2008, during the height of the Great Recession. The brand began opening exclusively in Walmart locations. Between 2009 and 2010, Maniatis sold the Simply Eyebrows model outside of Walmart, and converted those within the retailer to Seva, which is a Sanskrit word meaning “selfless service.”

Customers who come to a Seva location can enjoy spa services that, in addition to threading, include waxing, eyelash extensions and facials, all at an affordable price and in a time-efficient manner. Seva offers its patrons treatments quickly, but without losing the privacy and ambiance of a traditional spa.

“This is an awakening for the spa service industry – the dawn of a new era,” said Maniatis, who formerly was involved in the real estate industry. “Traditionally these services were only available in mall-type environments, or at high-end spas. We want to help people everywhere in America look and feel better about themselves.”

Seva supports its new franchisees with initial training programs offered through its proprietary Seva University. Ongoing support is provided both in the field and through the brand’s Seva Academy, which includes virtual training classes. The brand’s proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. From first-time entrepreneurs to seasoned business owners and corporate professionals, Seva appeals to a wide investor audience. The franchise investment starts at $141,000, which includes the initial franchise fee.

About Seva
Seva offers spa services, including eyebrow threading, waxing, eyelash extensions and facials at an affordable price. Improving upon what is often a kiosk model in malls, shopping centers or large retailers, Seva offers clients treatments in a quick-service manner, without losing the feel of a traditional spa. Seva’s mission is to reinforce the origins of its name – a Sanskrit word meaning “selfless service” – and hold true to its mantra “Beauty to the People.” Since exclusively opening within Walmart stores in 2010, there are 100 Seva locations open in the United States and many in development in locations inside and outside of Walmart. For more information about Seva visit http://www.sevabeauty.com. For franchising inquiries and opportunities, visit http://www.sevabeautyfranchise.com

Polished, Perfect Brows

25Obtaining the perfect eyebrow isn’t an easy feat. While most opt to go the waxing or tweezing route, Seva is changing the game by offering an eyebrow threading service that is less painful than waxing, faster than tweezing but produces the same long-term hair removal results.

Founded in 2010 by Vas Maniatis and his wife Sonal, the Seva salon franchise is now in more than 100 Walmart locations across the country. The salon offers various beauty services in a comfortable environment at affordable prices, maintaining the mantra “Beauty to the People.”

Featured in Modern Salon magazine, the Maniatis’ explain the benefits and popularity of eyebrow threading. For those who haven’t experienced threading themselves, the husband-wife duo offer their advice. “Most people that haven’t tried threading just aren’t aware of the method yet. Unfortunately because of the increased popularity of threading, there is a wide disparity in the quality of threading practitioners as well as those who are teaching it. The biggest inhibitor to the growth of threading is lack of qualified practitioners, and there is a greater demand for threading services than there are threaders!”

To address this issue within its own franchise system, Seva has established its Seva Academy, which offers virtual online training that teaches its estheticians and cosmetologists proper techniques. The programs are also open to beauty salon professionals from outside organizations and members of the general public seeking to advance their skills in this field.

If you are interested in owning a Seva franchise and growing with a concept that offers constant support and resources, which resulted in being named one of the “100 Fastest Growing Franchises” in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.

Stop Using Email for Everything

MW While many of its competitors are falling behind when it comes to leveraging technology to advance employee training, Seva, the leading eyebrow threading salon franchise, has stayed ahead of the game with its advanced iPad software training solutions. Established in 2010, Seva offers multiple beauty services that are reasonably priced and cater to all by staying true to its mantra “Beauty to the People.”

After expanding into more than 100 Walmart locations throughout the country, Seva executives wanted a centralized training program that allowed a quick and easy communication route, “between the store and its customers, between managers and workers, and between headquarters and the Seva franchises, ” said Vas Maniatis, founder of Seva, in the June 2012 edition of MacWorld. “We needed something that was very robust, but that would allow us to have real-time information, both at the store level and at the remote level.”

If you are interested in owning a Seva salon and becoming part of a franchise system that is using advanced technology to increase revenues, train employees and simplify reporting, visit www.sevabeautyfranchise.com for more information.

The Do’s & Dont’s of Eyebrow Threading

Franchising World 2012Maintaining the right amount of arch in your eyebrows is imperative for any female wanting to look her best. Eyebrow threading salon franchise Seva has this art down to a science. Founded by Vas Maniatis in 2010, Seva offers a variety of beauty services in its salons, which are situated inside more than 100 Walmart stores across the country.

Sonal Maniatis, Vas’ wife and the company’s co-founder, offered her eyebrow advice in the July 2012 issue of Glamour magazine. She highlights the importance of frequenting a trained professional, such as the estheticians at Seva. Plus, Sonal details several eyebrow beauty maintenance practices for women to consider when caring for them at home.

Clearly established as the leading salon franchise specializing in eyebrow threading and other spa services, Seva continues to grow rapidly and is currently looking for interested franchisees. No prior experience is necessary and all owners and estheticians are continually supported through the ongoing training and support programs offered through Seva University and Seva Academy. Seva University training starts six weeks prior to the salon opening and continues throughout the first six months of operations.

After this period, the company’s Seva Academy offers franchisees around-the-clock support via webinars, advanced technical training and continued education programs.

If you are interested in owning a Seva franchise with constant support and resources that resulted in being named one of the “100 Fastest Growing Franchises” in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.

Thinking Inside The Box

Franchising World 2012

Thinking “inside the box” has been key to the success of Seva, America’s leading eyebrow threading salon franchise. What does this “inside the box” statement refer to? Well, Vas Maniatis, the founder of Seva, established a relationship with big box retailer Walmart, thus the “inside the box” reference fits the concept. Today, there are Seva franchise locations in more than 100 Walmart stores, and nearly 20 additional salons that will be added to the retailer’s collection of big box outlets in the next several months.

The first salon of its type to establish a “fast casual” environment, Seva differs from competitors on several levels. A clear differentiator is Seva’s comfortable, private client treatment spaces.

In its Walmart settings, Seva takes advantage of the customer traffic entering the stores to grow its own clientele. Maniatis notes this in a feature article in the April 2012 edition of Franchising World magazine. “When a franchise business forms a partnership with a larger retailer, a mall or an airport, it will experience thousands upon thousands of potential customers walking by its store every single day, producing limitless consumer engagement opportunities. This results in getting automatic brand recognition with virtually no effort on your part.”

Since its inception in 2010, Seva has opened in more than 100 Walmart locations in 25 states and is continually growing.

If you are interested in owning a Seva franchise with constant support and resources that resulted in being named one of the 100 Fastest Growing Franchises in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.

Playing Well Together: Franchise Co-Branding

entrepreneur-magazine-april-2012Vas Maniatis conceptualized Seva after accompanying his wife to get her eyebrows threaded. He liked the cultural roots of the practice, but felt like he could advance the beauty salon business model. Taking action on his inclination that he could improve the model, Maniatis launched Simply Eyebrows in 2008, during the height of the Great Recession. The brand began opening exclusively in Walmart locations. Between 2009 and 2010, Maniatis sold the Simply Eyebrows model outside of Walmart, and converted those within the retailer to Seva, which is a Sanskrit word meaning “selfless service.”

Seva is now known as the pioneer of “fast casual” spa services, offering clients treatments in a quick-service manner without losing the privacy and efficiency of a traditional spa. These services include threading, waxing, eyelash extensions and facials all provided at an affordable price. Guiding the company’s operations is its mantra, “Beauty to the People.”

Entrepreneur magazine spotlighted Seva’s remarkable growth in a feature story that highlighted its relationship with Walmart. In the piece, Maniatis explained more about the tech-forward business model he has created, which has led to rapid expansion and recognition as the spa franchise opportunity of today and the future.

Today, Seva has more than 100 Walmart locations in 25 states. The business, which thrives as a manager-run business model, allows franchisees to own and operate multiple studios and grow with the company.

If you are interested in owning a Seva franchise with constant support and resources that resulted in being named one of the 100 Fastest Growing Franchises in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.