Playing Well Together: Franchise Co-Branding

entrepreneur-magazine-april-2012Vas Maniatis conceptualized Seva after accompanying his wife to get her eyebrows threaded. He liked the cultural roots of the practice, but felt like he could advance the beauty salon business model. Taking action on his inclination that he could improve the model, Maniatis launched Simply Eyebrows in 2008, during the height of the Great Recession. The brand began opening exclusively in Walmart locations. Between 2009 and 2010, Maniatis sold the Simply Eyebrows model outside of Walmart, and converted those within the retailer to Seva, which is a Sanskrit word meaning “selfless service.”

Seva is now known as the pioneer of “fast casual” spa services, offering clients treatments in a quick-service manner without losing the privacy and efficiency of a traditional spa. These services include threading, waxing, eyelash extensions and facials all provided at an affordable price. Guiding the company’s operations is its mantra, “Beauty to the People.”

Entrepreneur magazine spotlighted Seva’s remarkable growth in a feature story that highlighted its relationship with Walmart. In the piece, Maniatis explained more about the tech-forward business model he has created, which has led to rapid expansion and recognition as the spa franchise opportunity of today and the future.

Today, Seva has more than 100 Walmart locations in 25 states. The business, which thrives as a manager-run business model, allows franchisees to own and operate multiple studios and grow with the company.

If you are interested in owning a Seva franchise with constant support and resources that resulted in being named one of the 100 Fastest Growing Franchises in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.

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