Thinking Inside The Box

Franchising World 2012

Thinking “inside the box” has been key to the success of Seva, America’s leading eyebrow threading salon franchise. What does this “inside the box” statement refer to? Well, Vas Maniatis, the founder of Seva, established a relationship with big box retailer Walmart, thus the “inside the box” reference fits the concept. Today, there are Seva franchise locations in more than 100 Walmart stores, and nearly 20 additional salons that will be added to the retailer’s collection of big box outlets in the next several months.

The first salon of its type to establish a “fast casual” environment, Seva differs from competitors on several levels. A clear differentiator is Seva’s comfortable, private client treatment spaces.

In its Walmart settings, Seva takes advantage of the customer traffic entering the stores to grow its own clientele. Maniatis notes this in a feature article in the April 2012 edition of Franchising World magazine. “When a franchise business forms a partnership with a larger retailer, a mall or an airport, it will experience thousands upon thousands of potential customers walking by its store every single day, producing limitless consumer engagement opportunities. This results in getting automatic brand recognition with virtually no effort on your part.”

Since its inception in 2010, Seva has opened in more than 100 Walmart locations in 25 states and is continually growing.

If you are interested in owning a Seva franchise with constant support and resources that resulted in being named one of the 100 Fastest Growing Franchises in 2014 by Entrepreneur, visit www.sevabeautyfranchise.com for more information.

Advertisements