Seva Savors Its Relationship with Each and Every Franchisee through Ongoing, Effective Support Programs

There is no single factor more important than empowerment when it comes to inspiring a franchise system to excel.

Ironically, “empowerment” is an extremely important word to Seva on several levels. In addition to being a motivational tactic that inspires our franchisees, Seva’s unique collection of beauty services aims to empower our loyal guests to go out and perform Seva.” Seva is a Sanskrit word meaning “selfless service.”

In terms of operating our business model successfully, why is empowerment so instrumental for Seva owners?

There are three key benefits of empowerment. First, it gives individuals the impetus needed to take responsibility for marketing and operating their business per the model the franchisor has built, and which is proven to work. Second, it emblazons franchisees with confidence they need to believe in the direction the franchise is heading. And, lastly, empowerment encourages accountability – to oneself and to the franchisor.

Seva channels empowerment to its franchisees with the resources and programs it dedicates to supporting their businesses on the local level – stimulating sales for their units as well as providing them with opportunities to open additional studios.

For instance, the brand’s collaborative brand fund leverages the marketing power of a national chain. Plus, Seva has continuously enhanced studio operations and advanced its award-winning technology systems.

Moreover, Seva supports its new franchisees with initial training programs offered through its proprietary Seva University™ curricula. The brand’s proven business model has been cultivated to attract individuals and ownership teams seeking to invest in a robust growth industry. From first-time entrepreneurs to seasoned business owners and corporate professionals, Seva appeals to a wide investor audience.

An example of the high quality franchisees who appreciate Seva’s support system and in turn are attracted to the Seva model was recently portrayed in a Franchising World article. Irfan Ali, a multi-unit Seva franchisee with four Southern California studios, described the guidance Seva provides him. He said, “the support gives you the confidence to move forward in growing the brand.”

If you are interested in learning more about how Seva has designed an award winning business model that is well positioned for growth given its strong support structure, visit to get started.


Seva Soars as Franchise Concept Empowering through Beauty

12.1_HighlandParkLandmark“When people are empowered through beauty, they can be inspired to perform Seva,” — a Sanskrit word meaning “selfless service.”

This confident statement from Vas Maniatis, founder and CEO of Seva, on the unquestionable impact the brand is having in the United States, showcases the profoundness of the concept.

Maniatis delves deeper into the remarkable momentum Seva has created throughout the nation in a recent Highland Park Landmark article that profiles the business. Recognized as the pioneer of the fast casual spa experience, Seva is a franchise concept on the rise, reaching record growth levels through a steadfast commitment to its mantra, “Beauty to the People®.”

Maniatis’ focus and determination have Seva positioned for extensive expansion in key U.S. markets, building upon the credibility the brand has already earned as a franchise, which includes being named to Entrepreneur magazine’s “Top 100 Fastest Growing Franchises.” The designation, deservedly earned with more than 100 locations open and in development across 25 states, comes as the company embarks on a new strategic growth phase.

Seva’s Street Level Studio program (SLS) signals the start of an extraordinary expansion effort. Through the SLS program, Seva is waiving its $39,000 franchise fee for qualified franchise partners, and provides new and existing Seva franchise partners the unique opportunity to open new spa locations in many of the nation’s most attractive shopping malls, strip centers, college campuses, airports and numerous other prime venues. Given the dynamic strategy Seva has in place, Maniatis projects Seva will grow from 100 to 500 locations open and in development in the next three years.

This type of astonishing growth is truly reserved for franchise brands that successfully fill an untapped void, and that is where Seva is absolutely hitting the mark. Unlike anywhere else, Seva’s guests can enjoy spa services such as brow threading, waxing, eyelash extensions and facials all at an affordable price and in a luxurious, private setting.

Seva serves as a symbol of an awakening for the spa service industry – the dawn of a new era. To learn more about how you can become part of a franchise concept that clearly has carved out a winning strategy, visit to get started.