A Disruptive Force in the Beauty Industry Furthers its Bold Franchise Expansion

25The phrase “fast casual” has been associated with the restaurant industry for the last handful of years, but no longer is it reserved only for this sector of the U.S. economy.

Seva, the award winning franchise, spa concept, has taken the notion of fast casual and strategically applied it to the beauty industry. How does Seva deliver on this fast casual style that is a disruptive force in the spa industry?

It starts with an experience like no other for its guests. Seva offers a refined atmosphere often found at traditional spas, but incorporates convenience and affordability that other competitors cannot provide. Relating this to the restaurant industry, one might compare Panera to McDonald’s. Panera offers several freshly made menu items in a welcoming environment where service is of the highest importance, and technologies as well as other advancements underscore a finely tuned business model. Seva is akin to Panera – a brand considered the benchmark of the fast casual category.

Seva blends comfort, relaxation and affordability in an oasis amid the hustle and bustle of the day for Americans. Creatively bringing to life the brand’s mantra, ‘Beauty to the People,’ Seva is on a rise to stardom.

Its ascent comes as Seva further cements itself as the pioneer of the fast casual spa. Beyond the visible and experiential distinctions that have earned the brand the fast casual designation in the minds of consumers, Seva’s advanced approach to spa operations showcases just how well the business model has been designed and appropriately categorized.

Leveraging in-store iPads, Seva implemented virtual hands on coaching and training to ultimately provide high performance programs to team members consistently across the nation and ultimately enhance service standards for its guests. Today, many fast casual restaurant concepts are integrating iPad technology into their restaurant operations, a trend Seva was well ahead of and which it has integrated into multiple areas of its business.

As a result of the brand’s differentiators in terms of its operations, business model and high service standards, Seva is truly a fast casual spa and in a class unto itself.

In a recent press piece publicizing a new Seva studio in Northeast Ohio, The News Herald described the essence of the brand. The article notes that Seva offers its “clients treatments in a fast casual manner without losing the feel of a traditional spa.” A seasoned corporate professional, formerly an executive in the insurance industry, opened the studio and now plans to open her second in the near future.

The excitement surrounding Seva continues to build. The affordable luxury brand is on a trajectory to expand from 100 to 500 or more locations in the next three years. Its rapid climb in the beauty and franchise industries is grabbing the attention of the most respected business media in the world. To that point, Entrepreneur magazine, recently named Seva to its esteemed 2015 “Franchise 500” ranking, casting a spotlight on it as one of 2015’s “Top New Franchises.”

Seva’s Entrepreneur “Franchise 500” ranking signals the continuation of the company’s impressive U.S. franchise growth. The brand recently launched an initiative to further facilitate its expansion across the nation. The Seva Spa prototype fosters franchise growth for new and existing Seva franchisees. It provides the unique opportunity to open new spa locations in many of the nation’s most attractive shopping malls, strip centers, college campuses, airports and numerous other prime venues.

To learn more about how you can become a franchisee with Seva and part of the movement it has created, visit www.SevaBeautyFranchise.com to get started.


The Beauty Concept Consumers and the Media Clamor for is in Aggressive Franchise Growth Mode

A powerful movement is disrupting the spa industry in America, and Seva is leading the charge. Its guiding mantra, ‘Beauty to the People,’ Seva blends comfort, relaxation and affordability to create a spa experience unlike any other in the country and is increasingly becoming available to the masses from coast to coast.

Vas Maniatis, the creative business mind behind the development of the brand, designed the franchise model as a transformative symbol of changing consumer demands. Seva delivers on a promise to be a refined, fast casual spa that sacrifices nothing in the way of offering only the highest quality of services in its category.

It is distinctions such as these that have set the course for remarkable franchise expansion. Impressively, the affordable luxury brand is prepared to go from 100 to 500 or more locations in the next three years. This dramatic growth, which includes the first 100 locations and operations in 25 states in less than five years, is catching the attention of some of the business world’s most prestigious media outlets. In fact, Entrepreneur magazine, recently named Seva to its esteemed 2015 “Franchise 500” ranking, casting a spotlight on it as one of 2015’s “Top New Franchises.”

Additionally, Seva is winning over a loyal and growing fan base of spa enthusiasts, including some of the nation’s most widely read beauty bloggers who are key influencers in shaping opinion.

Recently, Kileen Valenzuela, the renowned Dallas-based beauty blogger behind Cute & Little, visited a Seva studio to experience a collection of the serene and rejuvenating beauty services the brand offers its guests. In her overwhelmingly positive review of the services, Valenzuela relates perfectly to Seva, noting that the brand is following through on its value proposition to “democratize spa and beauty services to everyone as when people feel beautiful, they are empowered perform Seva.” She goes on to write, “I love this bold and inspiring message and it’s definitely something that I want to stand behind!”

Throughout her review, Valenzuela mentions her affinity for the services at the studio. She raved about her first impression, “I was impressed with their extensive list of services and love that they’re all about affordable, efficient spa services without all the extra fuss of a traditional spa (because sometimes you just don’t have the time!). And, she concluded her blog entry with a strong, unrequested, yet greatly appreciated, endorsement, “I had a wonderful visit at Seva and love the fact that they’re making the spa experience accessible to everyone.”

If you are interested in becoming part of a beauty franchise brand that is redefining the spa industry and gaining a loyal following each and every day, visit www.SevaBeautyFranchise.com to get started.